Popkey learned much from Remmel, who he worked for, and current Packers historian Cliff Christl, who works for Popkey. "It's just a heightened situation with Packers fans and their enthusiasm." "You see those things all the time, an emotion involved with whatever stories are out there," Popkey said. That team loyalty, and the emotion that goes with it, is a double-edged sword, never more apparent than when Brett Favre retired and un-retired in 2008, then was traded to the New York Jets. Packers fans were agitated on both sides of the issue. All of those requests are not decided by Public Affairs, but it's often the first point of contact. Last year it donated 490 trees to 19 Brown County entities.Ī wide range of requests, from seeking information to support for organizations and causes, comes to the Packers from all over the world because of the team's broad and loyal following. The team's First Downs for Trees program, which every year donates trees to local municipalities, was an idea of Popkey's to help the team reduce its carbon footprint.
#AARON POPKEY HOW TO#
“To be in a position to influence decisions where to support and how much to support and how to support, that’s really fulfilling.” “This organization received all this support from the community through all these years and now for the organization to be in a position to impact things in a very positive way is wonderful,” Popkey said. Popkey is involved in such organizations as the chamber of commerce, Advance, Live 54218, Cellcom Green Bay Marathon, Bellin Health Foundation and Notre Dame High School, some of it on behalf of the team and some because of personal interest. It is developing the 35-acre Titletown District commercial/residential/recreational project near Lambeau Field, sponsors a mentor-protege program for small businesses and is participates in numerous other events. The team claimed a charitable impact of $6.5 million in 2015. "Through that process, we found out that while the community knew certainly of the organization and what we did, it was primarily football. We were doing more and more non-football stuff, just promoting all the other things going on here."
"We had everything going on, but we didn't necessarily tell that story," Popkey said. About 10 years ago, he moved out of the football side altogether. Popkey's transition into non-football operations - the team’s public relations apparatus now includes football and non-football units - was the result of Lambeau Field's expansion and a belief that the team was not getting its message across about its community involvement.
0 kommentar(er)
